Greenview has donated a new ICE Trike to local charity Brain Injury Matters (NI) to mark Brain Injury Week (16th – 22nd May. The addition of this new ICE-Trike will significantly increase the number of participants that are now able to take part in Brain Injury Matters’ Pedal Power initiative.
Earlier this year, Greenview pledged its support for Brain Injury Matters, announcing it as its Charity of the Year for 2022. Since then, the business has been fundraising for the charity which supports, promotes and empowers all those affected by Acquired Brain Injury (ABI).
Brain Injury Matters (NI) deliver a range of innovative programmes and initiatives led by a diverse team of clinicians. During Action for Brain Injury Week 2022, Brain Injury Matters (NI) is raising awareness and understanding of what can be for many brain injury survivors, a hidden disability.
Brain Injury Matters’ Pedal Power initiative runs every Friday and helps to develop participants’ motor skills including coordination, endurance and strength. The project gives participants the opportunity to interact and socialise along local Greenways, whilst also gaining with the sensory and psychological benefits of cycling outdoors.
Speaking on Greenview’s donation to the charity, Jonathan McCambley, Associate Director, Air Conditioning and Refrigeration with Greenview adds: “Following consultations with our staff and Senior Management Team, Brain Injury Matters was selected as our charity partner for 2022, and since then, we’ve learnt so much more about the organisation’s invaluable work with people who have an acquired brain injury.
As a socially responsible business, we want to support initiatives close to our employees’ hearts that really make a difference to local communities. Each ICE trike costs over £4,000.00 however it is a small price to pay when you see the joy on the participants faces. Pedal Power is a great initiative allowing participants to rekindle their enjoyment of the outdoors.
The ICE trike itself is a very versatile piece of equipment with modern componentry that you would find on most top of the range road bicycles. It has various methods of adjustment allowing each participant to have a safe, comfortable, and more importantly, enjoyable ride.
Pedal Power has been shortlisted in the Disability Category for this year’s Charity Awards, the most prestigious awards scheme in the charity sector. We’re delighted that our ICE trike donation will help support the continued development of the Pedal Power project.”
An acronym for Inspired Cycling Engineering, the ICE Recumbent Trike places the rider in a reclining position, which makes balance easier. With this latest donation, there are now 3 ICE Trikes and 1 side by side trike in the Pedal Power cycling fleet.
Treasa Rice, Engagement Manager with Brain Injury Matters adds: “Pedal Power was developed by Brain injury Matters back in 2019 as research highlighted the notable benefits of exercise after brain injury. Since launching Pedal Power, we’ve been inundated with referrals from adults living with a brain injury who want to join the weekly cycling sessions, but until now, we simply couldn’t provide the opportunities for everyone due to a lack of appropriate bikes.
“We’re so delighted, that on Action for Brain Injury Week, we’re able to develop our services, enabling even more adults living with an acquired brain injury to rediscover their love of cycling and the great outdoors; enabling them to live beyond their acquired brain injury.”
Throughout 2022, Greenview will be working to support Brain Injury Matters (NI) through fundraising and employee initiatives.
For further information on Brain Injury Matters (NI) campaign for Action for Brain Injury Week 2022, visit https://braininjurymatters.org.uk/